If you know, fill the rest of us in

There is something that has been bothering me for a long time. I don’t know if it is a mistake by the marketing department of the company itself or that fault lies with the website people because I am not finding what I am looking for.

Why does K-mart advertise in the Dallas area? According to their website, there are no stores left out here, or any where within a 100 mile radius. Am I going to purchase the latest sale items online? The same things that I can go down the street to the local Target or Walmart and get? No. Am I going to buy their clothes online (I used go there to buy thongs but that was it… they just had some that I really liked and no matter what the fabric pattern was I would buy them if they were my size)? No. About the only thing I could see myself buying at the online K-mart site would be some of the new Martha Stewart furnitre, but even then, last time I looked, they did not have the bed on there that was in their commercial.

So am I missing something? Are there any K-mart stores left in the DFW area? Is there a reason they are torturing me with pretty images of things on tv that I won’t be able to have unless they are ordered online, charging me shipping on top of tax? Or is this someone’s idea a cruel joke – pulling all the stores from the area, but continuing to advertise to let us see all that we are missing?

UPDATE: The bed is on there now. Queen size – $300.

2 Comments so far

  1. GEddieG (unregistered) on August 17th, 2005 @ 10:36 pm


    A really simple and unexciting answer to your frustration with those taunting K-mart commercials when you are unable to shop there because the stores here are all closed.

    Commercials are typically bought through ADIs. Areas of Dominant Influence. So the commercials are bought for the North Texas ADI spanning from Hillsboro to north of McKinney.

    The commercials run in markets where K-mart is still King, but Dallas isn’t one of them.

    The good news is that you can always trot down to Waxahachie and shop till your heart’s content. I guess this is the retail Gods punishing us for giving us IKEA. Another place with crappy, cheap, junk masquerading as style and fashion.

    But you’re right, we have a definite deficit of places to shop in Dallas. I’m assuming you were joking!

  2. Amy (unregistered) on August 18th, 2005 @ 9:24 am

    What was I supposed to be joking about? The lack of shopping in Dallas? I didn’t mention that but since you brought it up…hmmmmm… I don’t know if I’d say there are a lack of good places since I don’t know what things are like outside of the Dallas area. Things are spread out through Dallas and the burbs so you might find a good store for something but also have to drive 30-45 minutes to get there (I am thinking of traffic time there too). I am just sick of seeing the K-mart ads when there are none out here and I am not driving to Waxahachie for some undies (with my luck they probabbly wouldn’t carry them any more). As for the IKEA, I don’t know… I just want to go there after the crowds die off and draw my own conclusions about the place and the stuff they sell.

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