We are one of the 7 cities that gets Mike Judge’s new Idiocracy. What I’ve heard from my friends who are in the movie biz is that Mike Judge really pissed off the studio, and they’re showing it in the minimum number of theaters that the contract allows (125). There is no media promotion at all. No posters, no media kits, no ads, nothing.
I think the main problem is the threat of legal action from the many companies that he parodies in the movie. The plot is pretty much Sleeper mixed with The Truth about De-Evolution. Luke Wilson wakes up 500 years in the future and everybody is a moron. Everybody’s clothes are covered with ads, and most restaurants and businesses have added sex to their list of products. It’s totally over the top and very unique. If you’re a Mike Judge fan, I’d definitely check it out quick before it’s gone.
More about the movie here.